Frequently Asked Questions
Answers to the 30 most common questions about dropshipping calculators, AI generators, profit margins, ROAS, and more.
General Questions
Yes. Every calculator and AI generator on meyy.shop is 100% free with no signup required. We do not gate features behind a paywall, and we do not require you to create an account. You can use every tool as many times as you want. The site is supported by contextual display advertising on content pages only — we never run ads on tool pages.
No. All tools run directly in your browser. There is nothing to download, no plugin to install, and no software to set up. Just open a calculator page, enter your numbers, and get your results instantly. The tools work on desktop, tablet, and mobile.
No. All calculations happen client-side in your browser using JavaScript. The numbers you enter never leave your device. We do not log, store, or transmit your inputs. Your product costs, ad spend, and profit margins are completely private.
The math is exact — we use the formulas shown on each calculator page. However, the accuracy of your results depends on the accuracy of your inputs. Always use real data from your supplier invoices, ad platform reports, and payment processor statements. The calculators are educational tools, not professional financial advice.
We update calculators whenever underlying rates change — Shopify plan fees, PayPal pricing, VAT rates, ad cost benchmarks. Each guide shows a "last updated" date so you can see how fresh the data is. We review and update content at least quarterly.
Profit & Margin
A good net profit margin for dropshipping in 2026 is 15-20% for experienced sellers and under 10% for beginners. Top stores hit 25-30% by private-labeling their winners. Gross margin should be 60-80% (40% minimum workable). Beauty and home decor typically have the highest margins; electronics and phone accessories have the lowest.
Gross margin = (Selling Price - Product Cost - Shipping) divided by Selling Price. It tells you how much room you have to pay for ads and other costs. Net margin = (Selling Price - ALL Costs including ads, fees, overhead) divided by Selling Price. It tells you what actually hits your bank account. Always use net margin for profitability decisions.
Net Profit = Selling Price - Product Cost - Shipping - Transaction Fees - Ad Spend per Order - Other Costs. Net Margin % = (Net Profit / Selling Price) x 100. Use our Profit Margin Calculator to calculate this in 30 seconds. Always include ad spend in your calculation — excluding it gives a false sense of profitability.
The 3x markup rule says: price your product at 3x your total cost. This gives you a 67% gross margin (not 75% — many people confuse markup with margin). The rule originated when Facebook ad CPMs were $5-$8 (2015-2018). In 2026, with CPMs at $15-$25, the 3x rule fails for many products. Always verify with our Break-Even ROAS Calculator.
ROAS & Ads
ROAS (Return on Ad Spend) = Revenue from Ads divided by Ad Spend. If you spend $100 on ads and generate $400 in revenue, your ROAS is 4x (or 400%). It is the most-tracked metric in performance marketing — but it is meaningless without knowing your break-even ROAS.
It depends on your margin. A 4x ROAS on a product with 80% gross margin is highly profitable. A 4x ROAS on a product with 25% gross margin is losing money. The only ROAS benchmark that matters is YOUR break-even ROAS. Use our Break-Even ROAS Calculator to find yours. As a rough guide: Facebook 2.5-4x is good, TikTok 3-5x is good, Google Search 3-5x is good.
BEROAS is the ROAS at which you make exactly $0 in profit. Below it, you lose money. Above it, you profit. BEROAS = Selling Price / (Selling Price - Non-Ad Costs). If your BEROAS is 1.6x and your actual ROAS is 2.4x, you are profitable. If your BEROAS is 3.5x and your actual ROAS is 2.4x, you are losing money. Use our Break-Even ROAS Calculator.
The testing budget formula: Max CPA = Selling Price - Non-Ad Costs. Total Test Budget = Max CPA x 10 orders. Daily Budget = Total Test Budget / 5-7 days. For a $40 product with $15 non-ad costs: max CPA = $25, total budget = $250, daily budget = $50/day for 5 days. Never test below $20/day — the ad platform algorithm needs sufficient budget to exit the learning phase.
Kill a campaign when: actual ROAS is below BEROAS after 5-7 days and 10+ orders, CTR is below 1% after $50 spend, or CPA exceeds your max affordable CPA. Do not fall into the "give it more time" trap — if a campaign is below BEROAS after 5-7 days, more time will not save it. Kill and move on.
Scale by increasing budget 20% every 2-3 days. Never increase by more than 20% at a time — larger increases trigger the algorithm to re-enter the learning phase, which kills performance. Build a retargeting funnel (website visitors, add-to-cart abandoners, past purchasers) to lower your blended CAC. Always recalculate BEROAS before scaling.
Pricing
Use this 7-step framework: (1) Calculate total cost (product + shipping + fees + other), (2) Choose a markup multiplier based on your niche (3-5x for most products, 5-10x for beauty), (3) Calculate selling price = cost x multiplier, (4) Check if price is in the $30-$60 sweet spot, (5) Calculate BEROAS — if above 2.5x, raise price, (6) Check competitor pricing, (7) Test the price with $50/day ads for 5-7 days. Use our Pricing Calculator.
Markup is the percentage you add to cost. Margin is the percentage of selling price that is profit. A 3x markup (200% markup) gives you a 67% margin, not a 75% margin. A 60% markup gives you only a 37.5% margin. Confusing the two leads to underpricing. Use our Pricing Calculator which handles both correctly.
Yes. 62% of shoppers expect free delivery. Bake the shipping cost into your product price and offer free shipping. This lifts CVR 10-20% compared to charging for shipping separately. Set a free shipping threshold at 1.5x your AOV to push AOV higher. Use our Shipping Cost Calculator to calculate the true cost.
Customer Metrics
LTV (Customer Lifetime Value) is the total revenue a customer generates over their entire relationship with you. It matters because it tells you how much you can afford to spend acquiring a customer. If your LTV is $300 and your CAC is $50, you have a 6:1 LTV:CAC ratio — extremely healthy. Aim for at least 3:1. Use our LTV Calculator.
The average e-commerce conversion rate is 1.58% (IRP Commerce). For dropshipping stores on paid traffic: 1-2.5% is typical. Top stores hit 3-5%. Mobile converts at 50-70% of desktop rate. If your CVR is below 1%, focus on conversion rate optimization before scaling ads. Use our Conversion Rate Calculator.
AOV (Average Order Value) = Total Revenue / Number of Orders. The average e-commerce AOV is ~$58. Increase AOV with: product bundles (10-15% off 2+ items), free shipping thresholds (set at 1.5x AOV), post-purchase upsells, quantity discounts, and tiered pricing. Higher AOV means you can afford a higher CAC. Use our AOV Calculator.
AI Generators
Our generators use a client-side template engine — no external API calls, no data collection. When you click Generate, the tool combines your inputs with hand-written copy frameworks used by professional dropshipping copywriters. The result is varied, on-brand, and ready to paste into Shopify. The template engine uses conditional logic, smart randomization, and tone-aware phrasing.
Yes. Anything you generate using our AI tools is yours to use for any purpose — commercial, client work, or personal. We recommend reviewing and editing the output before publishing. Google allows AI-generated content as long as it is helpful and original — our generators produce original content every time.
No. Google's official position: "Our focus is on the quality of the content, not how content is produced." AI content is fine as long as it is helpful, original, and demonstrates E-E-A-T. Our generators produce template-based content (not generic AI), and we recommend editing before publishing. Always add product-specific details the template cannot know.
No. Generated content is yours to use without attribution. We do not require a link back or a mention. The tools are free to use, and the output belongs to you.
Technical
Yes. The entire site is mobile-first responsive. All calculators and generators work perfectly on mobile, tablet, and desktop. 65% of our traffic is mobile, so we optimize for mobile first. Test any calculator on your smartphone — it should work smoothly.
The calculators require JavaScript to function (the math runs in your browser). Without JavaScript, you can still read all guides and content pages. The calculators display a message asking you to enable JavaScript.
Not currently, but this is on our roadmap. We plan to offer embeddable widgets for bloggers and course creators in 2026. Sign up for our newsletter to be notified when embeds launch.
AdSense & Monetization
meyy.shop is supported by contextual display advertising (Google AdSense) on content pages. We never run ads on tool pages — the calculators and generators stay clean so you can focus on your numbers. We may also include affiliate links in some guides, but these are clearly disclosed and never influence our editorial recommendations.
We do not accept direct advertising. All ads are served through Google AdSense. If you want to reach our audience, you can target meyy.shop through Google Ads placement targeting. For partnership inquiries, email contact@meyy.shop.